Foundation

Foundation Collection: Perfect for Bold, Creative Makeup Looks

Our Foundation Collection is tailored for those who appreciate bold, creative makeup styles. Whether you’re crafting a goth-inspired look or simply want a flawless base for your makeup, our range includes high-performance products that deliver exceptional coverage and durability. From our iconic white foundation to versatile primers and paint sticks, our collection has everything you need to achieve a polished, striking finish.

Full-Coverage Lightweight White Foundation

Since 1979, our Full-Coverage Lightweight White Liquid Foundation has been a go-to product for creating bold, standout looks. This best-selling foundation offers a smooth, even finish that’s perfect for creative and goth makeup styles. Whether you’re aiming for a pale, ethereal complexion or using it as a base for more elaborate designs, our white foundation provides the perfect canvas. Its lightweight formula ensures comfort and breathability, while its full coverage conceals imperfections and offers a flawless, long-lasting look.

Cream Primer for a Smooth Base

Achieve a flawless foundation application with our Cream Primer. Designed to create a smooth, even surface for your makeup, this primer minimizes the appearance of pores and fine lines while enhancing the longevity of your foundation. Whether you’re using our white foundation or another product from our range, our face primer ensures that your makeup glides on effortlessly and stays put throughout the day. The primer also helps to control shine, providing a matte finish that complements your foundation and enhances the overall appearance of your makeup.

Paint Stick Foundation for Versatile Coverage

For those who need versatile coverage that can be built up or kept sheer, our Paint Stick Foundation is the perfect choice. This creamy, highly pigmented foundation stick allows you to customize your coverage, whether you’re looking for a light touch or full coverage. Ideal for contouring, highlighting, or as a foundation, our paint stick glides on smoothly and blends easily, making it a versatile tool in your makeup kit. Its portable design also makes it perfect for on-the-go touch-ups, ensuring your makeup looks flawless no matter where you are.

Explore Our Foundation Collection

Explore our Foundation Collection today and discover how our iconic products can elevate your makeup routine. Whether you’re aiming for a flawless goth-inspired look or need a reliable base for your creative makeup, our foundations, primers, professional foundation palette and paint sticks have you covered.

Foundation FAQ

Can foundation be used as a concealer?

• Foundations are not as thick or pigmented as concealers. Yet you can use a foundation as a concealer. Just be wary that the foundation will not give the coverage of the concealer.

Can foundation expire?

• Yes, a foundation can expire as it contains water or oil. A water-based foundation can last up to 12 months, while an oil-based one can last up to 18 months. If the foundation has separated or smells different, it is likely past its expiration date.

Will foundation come out of clothes?

• Yes, you can remove foundation from clothes. A straightforward method to remove makeup is to apply detergent or stain treatment to the stain, then wash in the warmest water that's safe for the garment.